Fran Akins Colley - Expert

Fran Colley is a research methodologist at Global Concepts in McKinsey’s Payments Practice.
She has over thirteen years of market research experience and currently conducts research on consumer and small business banking and DDAs.  In her role with GCI, Fran works with attitudinal and behavioral databases, helping banks and consultants better understand customer needs and motivations.  She conducts statistical modeling, including market segmentation, dependence analyses, customer satisfaction, and product optimization.  Her academic credentials include a Ph.D. in Political Science with a focus on social science research and methodologies.

Fran's recent engagements include: 
  
-  Multi-dimensional segmentation of small business owners/managers according to DDA preferences, business styles, attitudes, and marketing and targeting potential 
 
- Qualitative research of small business owners/managers, including focus group study and development of hypothesized segments 
 
- Building of consumer DDA archetypes using large-scale survey of major bank offerings 
 
- Development of consumer banking relationship segments, using loan, balance, and fee data from primary and secondary banks 
  
-  Benchmarking of branch DDA, investment, and loan sales and network strategy